Economic Development

Core Values 

  • To create an environment where businesses thrive
  • To take advantage of every opportunity to improve economic prosperity
  • To support projects that have measurable citywide impact
  • To invest in our facilities to attract economic activity
  • To invest staff time in projects/programs that will increase economic mobility
  • To serve our customers – current and prospective citizens, businesses, and visitors – effectively, efficiently and equitably 

Business Advocacy

  • Provide regular communication out to City businesses
  • Continue to expand and improve the City's relationship with Economic Development for Shasta County (Shasta EDC) and the Chamber
  • Open new channels to receive input from businesses on what they need to expand
  • Meet regularly with managers in all city departments to improve the City's service provision to businesses 


  • Allocate funds in a manner that maximizes revenue for businesses
  • Invest tourism funds in a manner that will continue to expand our economy

Get more information on business services, demographics, and incentives here.

What is Economic Development?


Economic Development is the creation of wealth in which community benefits are realized. It is more than a jobs program, it's an investment in growing your economy and enhancing the quality of life for all residents.